The Indian male of the 21st century is well aware of the prevailing fashion trends in the underwear market. They can often be seen lined up on the lingerie shops, looking just for the right style of underwear for themselves.
Back in 2003, Vida Samadzai (Vida Sam for short) shocked her native country by appearing in the Miss Earth beauty pageant in Manila wearing a little red two-piece swimsuit.
But in the changing world of fashion, which worships all that it burns and burns all that it worships, the purdah phenomenon is sweeping Kerala and Tamil Nadu.